Peek down any aisle of the average big-box store and you will likely see a vast array of words and symbols trying to catch your eye. Each product attempts to set itself apart from its competitors and to be clearly recognizable at even the most casual glance. These...
You probably know of luxury fashion giant Saks Fifth Avenue, but how about “Snaks 5th Avenchew”? It should come as no surprise that the latter label is that of a pet treat company–one that specializes in treats as glamorous as the clothing of Saks–founded...
Earlier this year, Microsoft was on the losing side in an English court that ruled the software giant’s SkyDrive cloud storage service had infringed on the trademark of British broadcasting company’s BSkyB. Microsoft decided to rebrand the service...
