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Will a Poorly-Chosen Trademark Land You in Court?

Will a Poorly-Chosen Trademark Land You in Court?

Peek down any aisle of the average big-box store and you will likely see a vast array of words and symbols trying to catch your eye. Each product attempts to set itself apart from its competitors and to be clearly recognizable at even the most casual glance. These...
How to Choose a Brand you Can Defend

How to Choose a Brand you Can Defend

Earlier this year, Microsoft was on the losing side in an English court that ruled the software giant’s SkyDrive cloud storage service had infringed on the trademark of British broadcasting company’s BSkyB.  Microsoft decided to rebrand the service...