


Saks 5th Ave in the Doghouse: Few Trademark Cases End so Well
You probably know of luxury fashion giant Saks Fifth Avenue, but how about “Snaks 5th Avenchew”? It should come as no surprise that the latter label is that of a pet treat company–one that specializes in treats as glamorous as the clothing of Saks–founded...
Common Legal Myths That Lead Business Owners into Trouble
Business owners are often flying blind when it comes to the legal aspects of their businesses, or even worse, erroneously thinking they know how to protect themselves based on common legal myths. These myths could all get you into trouble, if you didn’t...
How to Choose a Brand you Can Defend
Earlier this year, Microsoft was on the losing side in an English court that ruled the software giant’s SkyDrive cloud storage service had infringed on the trademark of British broadcasting company’s BSkyB. Microsoft decided to rebrand the service...