Will a Poorly-Chosen Trademark Land You in Court?

Trademarks

Peek down any aisle of the average big-box store and you will likely see a vast array of words and symbols trying to catch your eye. Each product attempts to set itself apart from its competitors and to be clearly recognizable at even the most casual glance. These...

Saks 5th Ave in the Doghouse: Few Trademark Cases End so Well

Trademarks

You probably know of luxury fashion giant Saks Fifth Avenue, but how about “Snaks 5th Avenchew”? It should come as no surprise that the latter label is that of a pet treat company–one that specializes in treats as glamorous as the clothing of Saks–founded...

Common Legal Myths That Lead Business Owners into Trouble

Best Business Practices

Business owners are often flying blind when it comes to the legal aspects of their businesses, or even worse, erroneously thinking they know how to protect themselves based on common legal myths.  These myths could all get you into trouble, if you didn’t...

How to Choose a Brand you Can Defend

Trademarks

Earlier this year, Microsoft was on the losing side in an English court that ruled the software giant’s SkyDrive cloud storage service had infringed on the trademark of British broadcasting company’s BSkyB.  Microsoft decided to rebrand the service...

6 Common Intellectual Property Mistakes Business Owners Make

Intellectual Property

Your business’ creative assets go beyond the products or services you offer, and your company has intellectual property that needs to be protected.  Business owners and entrepreneurs often make one of these six mistakes, neglect to put the proper safeguards...